Yes, Apple stock prices have experienced a few ups and downs since the announcement of the upcoming iPhone X with certain details seemingly leaving investors not so confident in what Apple are about to bring to the table, and when. But, according to CBA, Apple stocks usually rise or fall the day of their product announcements then drops just after the launch before gaining traction a few weeks post launch and holding fairly steady from then on. Since the stocks have dropped by 0.90%, they’re still within the predictable ‘OK’ area and seem to be following the pattern so far.
Since most have forgone replacing their devices in anticipation of the upcoming Apple launches so spirits and stocks were at a predictable high withe with the announcement of the new Apple watch but dropped after the announcement of the iPhone 8 and extensive leaks of the iPhone X. Factors such as the questionable new features like the facial recognition and the potential security issues it implies, rumours of production delays for the new OLED screen and the launch delay until the next fiscal year, seem to be major contributors to the stocks’ recent drops.
Nonetheless, Apple is a brand that has built itself into a brand well known for its exclusivity with a very loyal market, often implied whenever you here ‘Apple user vs Android User’. The ‘us and them’ mentality has always been a subtle yet convincing selling point for them and there is no doubt that the queues for the iPhone 8 will still be as long as ever, with crazy campers and maybe a broken screen more.