H&M Opens First SA Store at Adelaide’s Rundle Mall Plaza

Retail giant H&M has opened its first store in South Australia at Adelaide’s Rundle Mall.

The two-level store spans across 3,000sqm to offer apparel and accessories as well as homewares, curtains, serveware and decorations through the H&M Home concept.

“We are excited to finally be able to announce the opening date for our Rundle Mall Plaza store … and to offer our customers an incredible fashion shopping destination within Adelaide,” said Thomas Coellner, Australian country manager for H&M.

The store opening represents continued strong investment in the real estate Adelaide, said Kate Fuss, acting general manager at Rundle Mall Management Authority.

“We’re very pleased to see such strong investment in the precinct,” said Fuss. “As the longest pedestrian mall in the southern hemisphere, Adelaide’s Rundle Mall is not only South Australia’s top tourist attraction, but also the state’s premier shopping destination, attracting 400,000 visitors each week – a market national and international brands are keen to tap into.”

The Swedish retailer is one of the major tenants at Rundle Mall Plaza, which has been under redevelopment since late 2017. Once completed, the revamped plaza will also have a dining hub, a health and wellbeing precinct and a tech hub.

The $40 million redevelopment will be beneficial not only to Rundle Mall, but also Adelaide in general, said Peter Weinert, executive director at Rundle Mall Plaza owner Weinert Group.

“We have invested strongly in South Australia, creating an enormous amount of work over the past 12 months for our building contractors and for the retail sector,” said Weinert.

“The redevelopment has opened up a wealth of job opportunities, especially for young people in our state. H&M alone will employ nearly about 90 new staff – 95% of which hail from South Australia.”

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